This calculator provides estimates based on industry averages and reported influencer earnings. Actual earnings can vary based on many factors including negotiation skills, brand relationships, content quality, and market conditions. The estimates are meant to give you a general range to work with.

Engagement rate (likes, comments, shares relative to followers) shows how actively your audience interacts with your content. Brands value high engagement because it indicates your followers are genuinely interested in your content, making sponsored posts more effective. Accounts with 1M followers but low engagement often earn less than accounts with 100K followers and high engagement.

Different content formats have different value to brands:

• Posts: Standard earning potential, permanent content
• Stories: Typically 20-30% of a post’s rate (but often bundled)
• Reels: Often 1.2-1.5x a post rate due to higher reach
• Carousels: Slightly higher than single posts (1.1-1.3x)

Some of the highest-earning niches include:

• Beauty & Skincare (high competition but high brand budgets)
• Fitness & Wellness (especially supplements and apps)
• Finance & Investing (affluent audience)
• Luxury Travel (high-ticket brands)
• Tech (especially Apple-related content)

Strategies to increase earnings:

• Improve engagement rate by creating more interactive content
• Focus on a specific niche to become an authority
• Grow your follower count organically
• Develop professional media kits and rate cards
• Build relationships with brands beyond one-off campaigns
• Create high-quality content that performs well organically
• Diversify with affiliate marketing and your own products